Lucas Steijn standing alongside four others — full-body height contrast

Lucas Steijn

208cm · Amsterdam

The Story

The world wasn't built for me. So I'm building something that is.

Lucas in Peru with his father and a local woman — three-generation height contrast

Growing up tall

I was always the tallest. In every class photo, on every team bus, in every family snapshot — the kid bent slightly forward because the doorframe didn't expect him.

I was born in Naarden and grew up in Muiderberg, two small towns outside Amsterdam, in a country that already builds for taller people. Even so, by twelve my school chair sat me with my knees against my ribs. By fourteen the bikes were too short, the showers aimed at my chest, and my mother had stopped trying to buy jeans she hadn't measured first.

At seventeen, the year I finished school in the Netherlands, I left. A prep school in Virginia — Notre Dame Academy — sent for a Dutch kid who could play basketball. I crossed an ocean because my body had outgrown the country I was born in, and a coach in a place I'd never heard of believed in what that body could do.

That was the first time being tall stopped being a problem and started being a passport.

Lucas in white #14 jersey mid-roar — pro basketball portrait

Basketball years

That year in Virginia we won the State Championship. The summer after, I played for the DC Blue Devils, an AAU team loaded with kids who would shape the next decade of American basketball — Ty Lawson and Kevin Durant among them. Indiana University offered me a Division I scholarship, and I took it, chasing the NBA dream that had brought me across the ocean in the first place.

Indiana didn't pan out. Logan College in Illinois — junior college — kept me in the game for two years. Idaho State picked me up for two more, back at Division I, and I finished out my college career. The 2009 NBA Draft came and went without my name being called, and I sat with the silence.

I came home to the Netherlands burned out. Years of chasing the NBA dream in America had emptied the tank, and for the first time in my adult life I needed a season away from the game. So I did the thing I had never done: I got a job. Three years at Dell, learning the inside of a global corporation — how a big business thinks, what makes it move, where it gets things right and where it gets them wrong. I needed to know whether that life was for me. It wasn't. But I have never regretted the time. It taught me how to build something with discipline, structure, and patience — skills no court had ever asked of me.

What pulled me back was friends. An amateur team in Amsterdam — BVA, Basketbal Vereniging Amsterdam — a group of guys who simply loved the game. We had no business winning anything, and we won a championship together. I had forgotten basketball could feel like that. Light, honest, built by people who showed up for each other.

That season is what put me back on the path. In 2013, Apollo Amsterdam signed me. At twenty-seven I finally played a professional minute in my own country, and I made the DBL All-Rookie Team that first season. Three more years in Rotterdam followed. Then, in 2017, the body said enough.

Here is what those years taught me about being tall: the height gets you the audition. After that, nobody cares. What carries you is whether the work is in. Whether your body is built right for what you're asking it to do. Whether your knees, your back, your shoulders, your sleep, your shoes, your chair — whether all the small things are above standard.

I learned that the hard way. Most tall people I know are still learning it.

Lucas in a plaid shirt, editorial portrait

The pivot

When I stopped playing, I had to ask a question I'd avoided for twenty years: who am I when I'm not the tallest guy on the court?

The answer took time. I trained as a life coach, founded Stand Tall & Rise Above It, and started working with men who were stuck — successful on paper, lost in themselves. Some were tall. Most weren't. What they had in common was a body and a story they hadn't reconciled.

In the work, I kept noticing the same thing about the tall ones. They had spent so long apologising for their height — ducking through doorways, shrinking on planes, joking about themselves first — that they'd never asked what it would feel like to live fully into it. To stop bracing against the world that was built too short.

That was the moment Above Standard started forming. Not a business idea. A correction.

The world was built for average. You are not average. This is built for you.
Lucas Steijn — Founder
Lucas at a studio photoshoot
Studio session, Amsterdam.

What "tall-verified" actually means

I have sat in every wrong chair. I have slept in every short bed. I have folded into every economy seat, ducked under every awning, broken every umbrella, snapped every shower rail, and bought every "long" pair of jeans that ended four centimetres above my ankle.

I know which standing desks actually rise high enough. Which car seats give the femurs room. Which beds hold a 113-kilo frame for ten years without sagging. Which suits the brand calls "tall" and which ones a tailor in Amsterdam has to remake from scratch. Which travel pillows do something for a long neck and which are theatre.

That is what Tall-Verified means. Not a logo. Not a paid placement. A product I have tested with my own body, against a checklist I have built over more than twenty years of being 208cm in a world built for 175. If it fails, I don't list it. If it passes, you'll know — because I'll tell you exactly why, and exactly which body it's for.

There is no algorithm here. Just one tall person, paying attention, doing the work, so the next tall person doesn't have to start from zero.

What Above Standard is becoming

Above Standard is the home I wish I'd had at fifteen, at twenty-five, at thirty-five. A place that doesn't treat tall as a complication to apologise for, but as the identity it is.

It is a curated shelf, growing slowly — clothes that fit, furniture that holds you, gear that gets it, travel that doesn't break you. Every product here has passed the Tall-Verified test, and every brand here has earned its place. It is a journal of what I've learned and what I'm still learning. It is the beginning of a community of people who are done being an afterthought.

I am building this for the taller kind. Men and women. 185 centimetres or 210. The designer who needs a chair that doesn't end at her shoulder blades. The father who wants to fly long-haul without arriving wrecked. The teenager who is still growing and doesn't yet know that this body is not a problem to be managed — it is a life to be lived fully.

The world was built for average. You are not average. This is built for you.

— Lucas Steijn

Amsterdam · Cape Town · Ibiza

Founding Members

Be part of this.

Above Standard exists because of the people who showed up first. If this story resonates, there's a place for you inside.

Claim your founding spot →